Fashion / Selected project

R3CONCEPT

A collection, from campaign to close-up.

R3 CONCEPT lifestyle campaign with cream and brown pieces in a sculptural studio setting

Client

R3 CONCEPT

Scope

Campaign · Ecommerce · Garment details

Photography

Marc Nefaa

01 / Campaign / R3 CONCEPT

Lifestyle.

Studio portraits, everyday gestures and moments between poses.

Two models in brown and black R3 CONCEPT hoodies seated on a cream sofa
R3 CONCEPT black hoodie portrait against a warm studio backdrop
Cream R3 CONCEPT T-shirt back print framed by motion-blurred figures
Model ironing a black R3 CONCEPT T-shirt in a warm studio lifestyle scene
Seated model wearing a cream R3 CONCEPT T-shirt beside a sculptural tree

02 / Ecommerce / R3 CONCEPT

Ecommerce.

Silhouette, proportion and the way each piece fits.

Full-length front view of a model wearing a black R3 CONCEPT zip hoodie and jeans
Close back view showing the hood and shoulder construction of a black R3 CONCEPT hoodie
Full-length view of a model adjusting the hood of a brown R3 CONCEPT hoodie
Front portrait showing the hood and green chest patch on a brown R3 CONCEPT hoodie
Full-length front view of a cream R3 CONCEPT T-shirt with black trousers

03 / Garment details / R3 CONCEPT

Details.

Print, texture and hardware. The finishing touches.

Green R3 CONCEPT collection print on the back of a cream T-shirt
Green R3 CONCEPT logo patch and brown hoodie fabric photographed in close detail
Black R3 CONCEPT hoodie zipper with a green branded pull

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